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Founder of RAZZO

I turn complex business problems into scalable products, systems and better decisions.

Now building practical systems for businesses that have outgrown spreadsheets and disconnected tools.
Jaqueline Razo, portrait

Jaqueline RazoSoftware engineer by training. 9+ years across data, product and business transformation, with teams in Mexico, the U.S., Europe and Türkiye.

Working Across
  • Construction
  • Real Estate
  • Consumer Brands
  • Advertising & Media
  • Public Sector
Point of View

Building at the intersection of business and technology.

I've worked across global organizations, technology teams, startups and independent engagements in Mexico, the United States, Europe and Türkiye, usually where the problem is complex, the answer isn't obvious and several teams need to move in the same direction.

My approach is simple: understand the problem, structure the path forward and build what makes the business work better, combining business context, data, technology and conversations with the people closest to the work.

Strategy means very little without execution.

That's why I started RAZZO. Most businesses don't need more tools. They need the ones they already have to work as one system.

Selected Work

Different Problems, One Principle

Enterprise Transformation

Enterprise Transformation & Investment Strategy

Digital Product

Capital Planning & Asset Management Platform

Decision Intelligence

Enterprise Measurement & Decision Intelligence

Customer Data

Customer Data Ecosystem Design

Applied AI

AI-enabled Workflow Design

Speaking, Training & Collaborations

Ideas That Move People to Act



Keynotes, panels and hands-on training for teams on technology, AI and building businesses, plus selected collaborations with brands that share the mission.

  • Keynotes
  • Panels
  • Corporate training
  • Workshops
  • Brand collaborations

AI & Business Transformation

How organizations can move from AI experimentation to practical business value.

Building With AI

Using AI as a tool for research, thinking, prototyping and execution.

Turning Ideas Into Products

How to move from an ambiguous problem to something people can actually use.

Women, Technology & Ambition

Career ownership, technology, leadership and building economic opportunity.