About Me
- Business / Sales
- Technology
- Data & Marketing Science
- Product / Startups
- International Consulting
- Business & Technology Transformation
- Founder, RAZZO
My career didn't start in technology. It started in sales and business, moved into technology and data, then into marketing science, product and startups, then into international consulting, and each stage added a layer to how I solve problems today.
That layering is why the work now sits at the intersection of business and technology: I understand what a business needs before I reach for a tool, and I understand what's technically possible before I promise an outcome.
Today that layering runs through RAZZO, the portfolio of businesses I own and build.
A Portfolio, Not a Job Title
RAZZO is the portfolio of businesses I own. Each venture serves its own market with its own offer, and is built with a dedicated mix of team members and specialist partners. My role is ownership: I set the direction, the standards and the shared systems, so each business can grow on its own.
- 01 VARKORAIndustry Systems Operational software for contractors, real estate and operations-heavy teams. Partner
- 02 ORNIVADigital Growth Websites, CRM and creative content, from images and video to AI-generated voice, that turn attention into clients. Partner
- 03 CYRANTAData Intelligence Research, structured data and market intelligence. Partner
One way of working across all three: practical systems that reduce manual work, cost and error.
Capabilities
Five disciplines I bring to every business in the portfolio.
Transformation Strategy
Turning priorities into executable plans.
Structuring complex initiatives around business value: defining the problem, aligning stakeholders, prioritizing and building the roadmap from idea to implementation.
Feeds every venture
Growth Systems
Turning attention into booked work.
Designing websites, CRM, customer data flows and the creative content that brings people in, so every lead is captured, organized and followed up, from first visit to signed client.
Feeds ORNIVA
Operations & Systems Design
Turning operational problems into working software.
Translating fragmented processes into back-office systems and connected workflows that improve visibility, consistency and control.
Feeds VARKORA
Decision Intelligence
Turning information into better decisions.
Combining analytics, measurement frameworks and business context to understand performance and decide with evidence.
Feeds CYRANTA
Automation & Applied AI
Turning AI into operating leverage.
Using automation and AI inside how we build and operate, so each venture delivers faster with fewer errors. A capability, not the product.
How every venture works
My Journey
- Feb 2024 – Present Founder RAZZO
- Dec 2025 – Oct 2026 Data Transformation Manager Brainlabs · Mars Petcare Mexico
- Mar – Nov 2025 Senior Data Manager Brainlabs · Mars Petcare Mexico
- Sep 2023 – May 2024 Marketing Science Supervisor Hearts & Science
- May 2021 – Sep 2023 Senior Marketing Science Analyst Hearts & Science
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Amazon -
Google -
IAB -
Centro -
Walmart
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Google
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Walmart
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Centro
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Amazon
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IAB
Communities & Leadership
Technology has never been an individual journey for me. I have actively participated in national and international communities focused on women in technology, entrepreneurship, innovation and business.
Across Mexico, Europe and Türkiye, these communities have given me access to founders, technology leaders, executives, investors and women building careers and companies across multiple industries. My participation includes women-in-technology associations, entrepreneurship and startup ecosystems, technology and innovation events, international business communities, mentoring and professional-development initiatives, and conversations around gender, technology and economic opportunity.
I am particularly interested in creating more spaces where women can participate not only as users or employees of technology, but as builders, leaders and owners of the systems shaping the future.
Speaking & Knowledge Sharing
I speak and run training on technology, AI, careers and building businesses, in English and Spanish, for companies, universities and communities.
I have also supported commercial conversations involving corporate organizations, public institutions and government-related stakeholders.
Selected Executive Education
Tecnológico de Monterrey, High-Performance Management Executive Program.
Computer Engineering background.
International academic and professional exposure across Mexico, Canada, Spain and Türkiye.
Selected Professional Exposure
My work has included corporate, consulting and collaborative environments involving organizations such as Brainlabs, Mars Petcare, Hearts & Science, AT&T, Hallmark, UNODC Mexico, international real-estate businesses, technology startups, private-sector organizations, and public-sector and government-related stakeholders.